As part of the Razorfish Agency’s creative team, I helped design a detailed, modular approach to pitching Williams-Sonoma to become Agency of Record for their digital presence.
After winning the pitch, we began to design assets featuring William-Sonoma’s dense catalogue, adding Editorial segments and upselling purchases through complex CRM algorhythms.
I additionally created an in-store tablet shopping companion that allowed Shoppers and Registry Patrons the ability to easily browse and purchase or register products within the brick-and-mortar experience.