When I worked with Uber, I was a part of the APAC design team that customized the rider onboarding lifecycle for all of Uber’s inclusive APAC recipients.
This initiative included APAC (Asian Pacific) countries x 10 communicative steps in a rider’s lifecycle for each. This meant discerning the best way to communicate Uber’s offerings in all of these regions, through language, behaviors and proper imagery, plus the added piece that these regions offer UBER on motorbikes.
I loved this project as it taught me how Uber is precisely offering its services in ways that are appropriate and convenient in a heartfelt global manner.